Mission Statement
The Soboba Economic Development Corporation's mission is to diversify the Tribe's revenue source and ensure sustainability for the next seven generations and beyond.

Vision
To become a self-reliant, self-sufficient, and sustainable economic driver for the Soboba Band of Luiseño Indians.

Overview
The Soboba Economic Development Corporation (SEDC) is a Section 17 Corporation wholly owned by the Soboba Band of Luiseño Indians and was launched in 2015 to engage in any business and promote the economic development of the Soboba Band. The long-term goal is to generate revenue and jobs through businesses on or near the Soboba reservation, promoting Tribal economic self-sufficiency. Currently, the SEDC portfolio consists of the following enterprises.

Sovovatum Village: The facility will be owned and operated by Soboba Economic Development Corporation (SEDC), a wholly-owned corporation of the Soboba Band of Luiseno Indians, to handle the daily operations, reporting, and overall management of the C-Store’s retail operations. The SEDC C-Store Project consists of constructing a convenience store and fuel station that will provide a standard convenience store product mix and gasoline and diesel fuel sales on land owned and held in trust for the Tribe.

The SEDC convenience store project is located nearby the new (in construction) Soboba Casino Resort (Casino). This makes the C-Store project even timelier as more casino/hotel patrons will come onto the Tribe’s reservation, which can be cross-marketed to and captured.

Shareholder Meetings
  • January 14, 2025 CANCELLED
  • January 16, 2025
  • January 28, 2025
News/Press Releases

Preliminary Public Notice for Potential Impacts to Floodplains

RIVR Launches with Natural Functional Beverages Rooted in Ancestral Wisdom (12/12/24)

RIVR Functional Beverages are Inspired by Ancestral Wisdom (12/10/24)

Industry Watch: Sharing 1,000 Years of Ancestral Wisdom One Sip at a Time

Contact Information

Executive Assistant
Business: (951) 487-7744 x4801
info@SobobaEDC.org

 

SEDC Board of Directors

Michael Castello
Michael Castello
Chairman

Michael Castello is a Soboba Band of Luiseño tribal member, father of four, and grandfather of seven. Michael has a Bachelor of Science in Business Finance from the California State University of San Bernardino. Michael has served Soboba for 26+ years in many capacities, including Casino Manager Trainee, Table Games Manager, Gaming Commissioner, Chairman of the Gaming Commission, Casino Assistant General Manager, Casino General Manager, Tribal Administrator, Tribal Council Member, and currently Chairman of the Soboba Economic Development Corporation. During this time, Michael was instrumental in the development and implementation of many projects for Soboba, including the Soboba Tribal Credit and Housing Programs, Soboba Preschool, several Land Acquisitions, and Fee-to-Trust transfers, Regulatory compliance for the Soboba Casino, Installation of 2 (1) Megawatt Solar Fields, oversight of up to 26 Tribal Government Departments, developing and presenting Tribal and Casino Budgets to Membership on an annual basis. Michael also served the Soboba community by participating in several committees, including Election Committee, Tribal Emergency Response Committee, Economic development group, and Valley Economic Development Group representative. Michael has also worked closely with many Local, State, and Federal Agencies in his various roles with Soboba, including BIA, NIGC, NIGA, NCAI, FBI, DOE, DOI, CPUC, County of Riverside, and the local City Governments.

Steven Nino
Steven Nino
Secretary/
Treasurer

Steven Nino has had the honor and privilege to work for Soboba for the past 15+ years; some even said he grew up professionally with Soboba. Over this time, his experience from Soboba and his continued education obtain an Associate Degree in Computer Network, Bachelors in Information Security, and a Master’s degree in Business Administration have allowed him to hold the Chief Information Officer role for the Tribe over the last three and half years. In this role, he is responsible for all aspects of the Soboba Band of Luiseño Indians organization's information technology, and systems, including Tribal government offices, Noli School, Soboba Springs Golf Course, the Gaming Commission, Casino T.A.N.F., and all other Tribal owned and operated enterprises.
Beyond the Soboba experience, he has had the privilege of working with bank mergers and acquisitions for Washington Mutual to Chase for contract work. Additionally, he is an active member and ambassador for TribalNet, a leading Tribal Technology organization that has helped bridge the technology gap in many Tribal nations over the last twenty years.
He is an IT leader that can provide technical expertise that powers sustainable business growth. He brings many years of knowledge and experience in supervision, analyzing, designing, implementing, and migrating systems. Furthermore, he can provide outstanding strategic planning, organizational development, leadership, and decision-making skills. He thrives in high-pressure environments, implementing environment-specific standards and processes to achieve consistent uptime. Technology ROI and TCO champion, consistently exceeding performance expectations while maintaining profitability. Explore all possibilities to find the most elegant and cost-effective solutions. Adept at managing all aspects of deployment and maintenance of multi-million-dollar projects.

Tatiana Diaz
Tatiana Diaz
Director

Tatiana Diaz was elected to the Soboba Economic Development Corporation (SEDC) Board of Directors in November 2024. She holds an Associate of Science degree in Business Administration and has recently been accepted to the University of California, Riverside, where she plans to pursue her bachelor's degree in Business Administration. Tatiana is dedicated to supporting the Tribe and will continue her work with them while serving on the SEDC Board. Passionate about giving back to her community, she is eager to contribute her skills and expertise to foster the growth and success of the Soboba Economic Development Corporation.

Sasha Pachito
Sasha Pachito
Director

Sasha Pachito is a director of the Soboba Economic Development Corporation. She is a member of the Soboba Band of Luiseño Indians but grew up in Northern California and currently lives in Phoenix, AZ. She attended Cornell University and obtained a degree in Sociology with minors in American Indian Studies and Latino Studies. Sasha also received a master’s degree in Urban Planning and graduate certificate in Public Administration from Arizona State University and another master’s degree in Legal Studies from the University of Oklahoma. Sasha is currently employed by the City of Chandler, Arizona, in their Transportation Policy division. Before working for Chandler, Sasha has worked for a variety of American Indian organizations, including Arizona State University’s American Indian Policy Institute, the Gila River Indian Community, and the Salt River Pima Maricopa Indian Community. Sasha commits to working with tribes to create a strong, sustainable, and diverse tribal economy.

 

Location & Hours

Soboba Economic
Development Corporation

23333 Soboba Road
San Jacinto, CA 92583

 

Monday - Friday
8:00 a.m. - 4:00 p.m.

Phone: (951) 487-7744